Losing Control in Social Media Marketing

LOSING CONTROL IN SOCIAL MEDIA MARKETING I recently blogged about a webinar I attended featuring David Meerman Scott. The webinar described what businesses are doing to  grab attention for their products and services – both on the web and in the media. (In case you were wondering, there are four ways to do this, which you can read about here in David Meerman Scott’s blog about attracting attention to your business). During the webinar, Meerman Scott spoke mainly about one particular way to grab attention: by earning it. And the way to do this is through a good social media campaign. I’m going to summarize just a few points that Meerman Scott drove home about creating a successful social media program that really will grab the attention of the folks you’re after. 1. â€Å"On the web, you are what you publish.† That was one of the first things that really caught my attention. Online publishing includes just about any online content, including: †¢ press releases †¢ ebooks †¢ blogs †¢ podcasts †¢ Twitter and Facebook updates †¢ whitepapers and viral articles †¢ videos for YouTube †¢ and your website itself. Make sure that, when you publish online, you’ve got useful information that really targets your buyers – what they need, what they’re looking for – and says everything in plain language that we can all understand. If you don’t already circulate press releases, you should start. Or, consider writing a catchy e-book to spark interest in your services.  Use any platform you can – YouTube, blogs, Twitter, Facebook – to share your content on the web. Because without content, your blog and your Facebook page, your website, and your Twitter account are nothing but big, blank wastes of Internet space – which translates to your businesses appearing to be the same. 2. Play nice – or, as David Meerman Scott put it, â€Å"If you mom would say it’s wrong, it probably is wrong in social media marketing.† You want to use your social media program to foster friendly relationships with bloggers and clients when you’re on the web, not to try and pull the wool over their eyes. People don’t take kindly to marketers using the Internet or social media to play underhanded tricks on them. If you do, you might find yourself in the midst of a major customer and blogger backlash. That means, when you’re publishing content on the web, you need to adhere to the same standards you would in real life: things like transparency, privacy, full disclosure, truthfulness, and giving credit to anyone you might borrow content (or pictures!) from. Call it social media ethics – and if you don’t adhere to this code of conduct, it can really hurt you, as in the case of 3M’s major social media faux pas.   3. Lose control. A successful social media campaign might means that you have to relax and encourage people to share information about you. Don’t create marketing and PR messages that try to coerce or brainwash people – people are going to talk about your product/business/service the way they want to. Instead of trying to direct the conversation, give them something to talk about: publish free content – and encourage people to pass it along. Give them added value. Entertain them. You can go so far as to put a Creative Commons license on your content, so people know it’s OK to share. For a more in-depth look at David Meerman Scott’s social media suggestions, check out his ebook, The New Rules of Viral Marketing.

Immigration Essays

Immigration Essays Immigration Essay Immigration Essay Angels must: undergo a medical examination, and, purchase Canadian medical insurance coverage for at least one year that has a minimum coverage of $100,000 with coverage for health care, hospitalizing and repatriation, and; -provide proof of grandparent relationship to the Canadian citizen, (birth certificate, or baptismal certificate, etc). 4. What income requirements, if any, must Anastasia fulfill to ensure that her mother qualifies for the Parent and Grandparent super Vela? Anastasia must Tuttle provoke a written commitment AT uncial support, including a letter of invitation that sets out living arrangements, care, and support for the duration of the stay. She also must meet the minimum income threshold according to the LICK. Anastasia will have to provide supporting documentation to prove she has sufficient financial resources, could be, an Option C printout from her latest tax return, or a copy of her most recent TTL or TO. She is looking at a LICK for a 6-person family unit of $53,808. Tansys Case Tanya, a Colombian national, would like to visit her sister Bilabial, who lives in Calgary, or two weeks. Tanya is married and has three children in Colombia. Tanya is a stay- at-home mom and her husband works as an architect. The family income is $18,000 annually. Tanya has never been in Canada and is interested in applying for a single- entry temporary resident visa. Neither Tanya nor her family members have criminal records, and they are all in good health. 1) Is Tanya required to apply for a temporary resident visa to enter Canada? Yes, Tanya is required to apply for a Trot enter Canada. She needs a Letter of Support from her sister to show she will be purporting her while she visits.

Types of College Homework Assignments That Take Most Time

Types of College Homework Assignments That Take Most Time Types of College Homework Assignments That Take Most Time If your academic obligations involve a lot of written work, you will appreciate that writing high quality, well-researched work on any subject takes an enormous amount of time. There are a number of key steps when you are writing something like an essay or an assignment, once you have a sound understanding of your subject, you need to complete a literature review, any additional research that may be required, you then need to draft your work, have it proofread, and complete a final review to ensure that you have appropriately addressed the subject and met the assessment requirements. One of the key factors that determine how long a specific essay or assignment is going to take you to be completed is the length that you have been asked to submit. While the complexity of the subject is also a key factor, whether you need to write two thousand words or fifty thousand words is a good indication of how best to prioritize and allocate time to the work that you need to get done. Your assignment or essay may take you anything from two hours to two weeks. In this article, we are going to take a look at some of the different types of written assessments that you may encounter at college or university and give you a guide as to how long you should expect of them to take you to complete while also allowing time for your study/life balance. 1. Essays and Assignments in Humanities Humanities is the study of history, politics, psychology, social science, and philosophy. The length of work required during your humanities studies will generally be determined by the stage of the course at which you are at. At the early stages of your degree, it is likely that the assessment requirements will be around 2,000 words per paper. On average, you should allocate a minimum of two hours to complete this length of work if it is a subject that you are familiar with, or longer if you will need to undertake research in order to address the assessment requirements. 2. Assessment Tasks in Science and Technology In the more technical aspects of a study, the focus is often more on calculations than on the written words. Written assessments in these fields tend to be around 500 words. As a general rule, you should dedicate, at least, one hour to these assessment tasks. 3. Major Thesis Requirements When it comes to your thesis or a major piece of written assessment, this is an undertaking that will generally take you months to complete. Most of the time is going to be spent doing the research and analysis required to underpin your assertion, but you should be drafting and writing your submission as you work through this process. It is important that you do not let yourself feel overwhelmed by the mountain of work ahead of you. Prioritize where it is most valuable to spend your time, map out how you are going to use your time to complete the assessment requirements, and you will be well on your way to scoring the grades you need to achieve your academic aspirations. At you can buy homework online on any topic, and in any discipline you need.

Massive Extinction of Dolphins Essay Example | Topics and Well Written Essays - 1500 words

Massive Extinction of Dolphins - Essay Example We are now aware of the fact that caterpillars do not last as confidently as we are able to observe our own annihilation depletion patterns will come to a conclusion. It will either be our own extinction alongside the massive extinction of other kinds for which we are accountable, or as a transformed community in ecological balance (Sahtouris 47). This balance will have to involve a mature human species sharing and reprocessing like all others. In a similar manner, this balance is observable when researchers investigated the population, breeding trends and human interaction with dolphins. Recently, the count of dolphins has experienced a generation passed since the Gaia theory, brought about by James Lovelock (Andryszewski 16). During this period, there have been numerous optimistic findings from the developing ecological awareness. This awareness includes dolphin-safe tuna, an ozone treaty, and safe air regulations in the western civilization. More importantly, the Rio conference th at was reportedly under-represented stated to have an increasing figure of accomplished permaculture or residing systems veterinary and tutors on the land. Recently, the explosion of science and marine preservation groups and sciences originate from the Planck gauge to the Cosmos itself . Already in prehistoric times, food scarcity, worldwide atmospheric pollution and damaging ultraviolet radiation were confrontations that guided towards the generation of new DNA genes and partners. Afterwards, animals and plants evolved. According to David Thoreau, repeated massive extinctions have had survivors of every similar catastrophe retooling, evolving into fresh forms and roles of species (Pollan 141). Dolphins have experienced an outburst of human interaction in the late twentieth and early twenty first century. It starts to look as though crises afford life unusual evolutionary chances to make new resolutions. For multiple years, marine researchers have informed us that dolphins share numerous characteristics with man, as well as intelligence and sociability. A contrast of human and dolphin genes displays that the genetic temperament dolphins is astonishingly similar to man. Researchers at Texas A&M University have discovered that dolphins have additional characteristics with us genetically than cows, horses and pigs. The level of the genetic resemblance came as an actual astonishment to a majority of dolphin researchers. This kind of information will not be able to assist scientists build the genetic blueprint of dolphins, but also bolster conservation hard work (Epstein 32). Assisted with the development made in mapping the human genome, scientists will keep on attempting to recognize individual genes on dolphin chromosomes. Leopold approximates it will save them for two decades, and the comparisons and variations will identify the time man and dolphins separated off the evolutionary system (Miller 117). Scientists at Texas A&M Uni

Community Policing case study Essay Example | Topics and Well Written Essays - 500 words

Community Policing case study - Essay Example The adjacent park may serve as a place for the gangs and drug related activity and cause additional disturbance of the residents. The problems concern all the residents of both multi-family dwellings and private owners of the one-family dwellings. Their cooperation with the police can provide effective and quick results, while it would be difficult to cope with the situation without the residents’ assistance. 1. It is preferable to appoint two line officers to the community. They are to be engaged in turn in foot and motor patrols around the district. Implementing each other, they will provide short response time in extreme situations. The typical duties of the police officers should be foot or motor patrols, visiting homes, making contacts, handling complaints, attendance of community meetings, organizing neighboring groups, checking and tagging the abandoned cars, visiting school area and working with teenagers and juveniles. 2. The officers of the local police department should be trained in community policing and be able to react quickly and in appropriate manner. It is possible to organize the hot line dealing with the community issues and providing quick response. 3. The police officers are to organize a number of community meetings and have a talk with all the residents of the area, to introduce themselves, acquaint the residents with the philosophy of community policing and offer the plan of actions. 4. It is necessary to organize the block clubs and the watch association, to appoint committees dealing with various issues. The functions of these community organizations will be to assist the police in solving day to day issues, as well as to set the drug and gang problems, to decide on funding and gather money from the residents, organize volunteer patrols about the area and in the park. The officers are to be catalysts in the formation of the neighborhood associations,

Selling a product Essay Example for Free

Selling a product Essay The slogan is all part of the brand package for the meddeteranian cruise advert, and it combines with the images created with the use of the swan and Helen of Troy: Discoveries of a Lifetime; the elegent tone and formal vocabulary used combine with the images of the swan and Helen; there is dignity in the seriousness in the vocabulary, but it also insites a sense of adventure and excitement which would make a potential buyer keen to go on a cruise and see the amazing discoveries; it also conveys the uniqueness of the experiences you will have on a Swan Hellenic cruise. It makes the expereinces you will have on a Swan Hellenic cruise seem special, as well as unique, and makes it seem as if that if you turn down the chance to go on a cruise, you will never have the chance again. Once again, however, the Scottish Highlands advert lacks a concrete slogan. Because it doesnt promote any perticular company, and only a product (the Highlands themselves), there is no company slogan to use; really, it has more of a tag; the visitscotland web address; the advert is used to draw people in with its imagery before directing the reader to a resource for more information, rather than selling a product directly to the reader. The most striking contrast between the two adverts is the use of text and tone. The cruise advert uses a personal tone in the style of a postcard (together with a font which looks as if it is handwritten) to give the advert the style ofa one on one conversation between the reader and a friend; the personal style makes the dvert seem as if it has been purposefuly created for the reader and thus makes it seem more relevent to them. The description of the area is also personal rather than it shines like a beacon in the sun, which would be used ina formal desprition, the phrase it shone like a beacon in the sun is used to give the text the feeling of it being a persons despription, enhancing the personal feel. The text is of a relevent size to make it seem legitimately handwritten (and is spaced to achieve the same effect), but it is hugh up enough on the pafge for the glorious, sprawling and idyllic medeterranian scene to be seen in full. The use of we in the opening paragraph affirms the audience the product is aimed at; couples or groups, and also suggestes a shared experience, which the whole party enjoyed; the use of the phrase never knew existed not only enforces the uniqueness of the cruises but also suggest that you will learn and be entralled in the process by going on the cruise. The text reffering to the monks being hoisted up in a basket gives the text even more of a personal feel because it comes accros as a private joke; the final use of humour does what the phrase about the monks does and also makes the reader laugh, hopng to usethe humour to help them remember the advert. The body of text underneath the picture is used to push the cruises themselves. Within the first sentence, you have all the positives of a Swan Hellenic cruise laid out for you with a rheotorical question on the end to make you think about them all; the text also speaks directly to the target audience (couples or groups who want to get away from modern life) with the promise of places off the beaten track and also promises once again that you will learn whilst on the cruise. Having considered the rheotoricalquestion, the reader is confronted with still more of the cruises virtues Havinggiven the reader all the virtues of a cruise with Swan Hellenic in the firsttwo sentances, the text then details how to obtain them all in a plethora of ways, all guaranteed to be easy, quick, effective and hair-tearing free; the use of the phrase friendly team are waiting to assist you conjures up an office full of happy people who will wait for a time convinient to you to assist you in choosing a perfect holiday; another virtue, and only in the third sentence.  Where as the Swan Helenic advert uses an extensive amount of text, the Scottish Highlands advert uses short, snappy and witty (slightly sarcastic) phrases to give it a chic, modern air. The text stands out because of its position on the page and the sentences lead sraight on into each other. The other body of text is small and secreted away so as not to detract from the all-important picture; the phrase make your own entertainment makes use of innuendo and gives a certain allure to coming to the coming to the Scottish Highlands; the useof aquestion directly followed by an answer (Want to come? Go online.) points a reader where to go without giving him or her time to think; its almost s if he or she as nochoice. Those last two sentences are also short and snappy, as is the tag visitscotland.com, which is is easy to remember andstresses that you shoud visit Scotland; the use of an incomplete andshort address rather than a longwinded one also keeps up the modern theme (by missing off the http:// and www. sections of the website address and using something catchy like visitscotland.com and not something like uktourism.co.uk/scotland/highlands/visit_scotland.html the shot and snappy nature of the text is kept going and it is also a stylish ddress.). In conclusion, this study has shown how two adverts selling he same product (holidays) and aimed at a simmilar demographic (high-earning Times readers) can be vastly different. Whilst the Swan Hellenic advert relies on showcasing and using a built up image of the Medetteranian and the reputation of PO cruises the Scottish Highlands advert tries relentlessly to dispelpreconceptions about the Scottish Highlands through the use of modern colours, the internet, short, snappy phrases and a modern sense of humour. In my opinion, the Swan Hellenic is more successful becauseit has a built up image to rely on and fall back on and so the product is easier to sell throgh visual showcasing and the use of language techniques (,etaphor in like a beacon in the sun rheotorical questions), and the conotations of the swan and Helen of Troy to sell its product.

Welsh People Possessed a Sense Common Heritage Essay -- Welsh history

In the introduction to the course, Gareth Elwyn Jones states that "the specifics of the history of Wales have compelled its people to conceive of nationhood in quite different terms [to those of other nations]† , these other terms are â€Å"a sense of community, language, culture and a feeling of common heritage† . The course as a whole can then be considered as a brief investigation into these expressions of Welsh national identity. Perhaps Llywelyn ap Gruffydd was attempting to ossify these ephemeral qualities in the late thirteenth century when, in the words of Rees Davies, he sought "to convert the primacy of Gwynedd among the native dynasties into the leadership of a united native Wales whose status as a separate and unitary principality would be acknowledged by the English Crown† , although Davies has to concede that Llywelyn’s efforts were restricted to the â€Å"pura Wallia [of] the unconquered parts of Wales† , referring to those parts of the country that had so far avoided assimilation into Anglo-Norman England in the preceding two centuries. Llywelyn was ultimately unsuccessful, perhaps in large part because the ‘Wales’ that he sought to build was his personal dynastic and political goal of the nation, and was not a goal held nor supported by many of his immediate contemporaries, including his brother . Similarly, Davies’s interpretation of the Edwardian conque st of Wales has not been accepted wholesale, Antony Carr rejects Davies’s notion that Edward’s conquest was a â€Å"national disaster† and reminds us that "for most people the new regime meant little change and the traditional leaders of the community retained their power and influence. Indeed, in some ways Gwynedd may have been better off under Edward than it had been und... ...A182 Block 1 Introduction: Wales and history, Milton Keynes, The Open University, 2009. Williams, G., ‘Religion and belief’ in Barlow, H. (ed.) (2009) Small Country, Big History: Themes in the History of Wales – The Reader, Milton Keynes, The Open University. Jones, G.E. ‘Tudor Wales’, http://openlearn.open.ac.uk/file.php/3805/!via/oucontent/course/82/tudor_wales.pdf, accessed 11 January 2011. Jones, G. E. ‘Wales 1880 – 1914’, http://openlearn.open.ac.uk/file.php/3805/!via/oucontent/course/82/wales1880_1914.pdf, accessed 11 January 2011 Thomas, P. D.G., http://openlearn.open.ac.uk/file.php/3805/!via/oucontent/course/82/theremakingofwalesintheeighteenthcentury.pdf, accessed 11 January 2011. Williams, G. A., ‘Beginnings of Radicalism’, http://openlearn.open.ac.uk/file.php/3805/!via/oucontent/course/82/beginningsofradicalism.pdf, accessed 11 January 2011

Persuasion, Manipulation, and Ethics

There is a thin line that goes between persuasion, manipulation, and being downright unethical. There is a huge difference between what is persuasive and what is manipulative or unethical. However, there is a certain degree wherein these ideas come into a junction. Perhaps, the shared meaning between these words is influenced and is dependent on the objective and the intention of the speaker. To be clear on the similarities and or differences of these words, the definition of each must be placed into position. Persuasion is an act of influencing or pleading others to understand and recognize certain ideologies, beliefs, viewpoints, etc. Manipulation, on the other hand, is a form of social control wherein others are dealt with forcefully, capably, or cleverly, to bring about an end that is beneficial to the manipulator. (Merriam-Webster, 2008) Judging by the definition of the word ‘manipulation’ makes it unethical. If persuasion were a form of influence, then it would be accurate to establish the idea that in persuading an audience, there is a sense of sending out information and enlightening the audience to sway and encourage them to believe in or adhere to an idea. Manipulation on the other hand is a more dynamic  Ã‚  Ã‚   way of bringing about action and change to the audience. (Sager, 2008) If it is a cleverly way to win over an audience and controlling them to accomplish an objective, it would also be precise to establish the idea that in manipulation, there might be a tendency to go beyond what is ethical, such as covering-up the truth, to make people believe in or adhere to an idea. (Maxfield, 2007) Somehow, persuasion and manipulation are one in the same in the sense that both ideas are common in their objectives and purpose, and that is to cause change behaviorally or ideologically speaking to their audience. The difference between the two lies in their means of carrying out this objective. Persuasion is only a part of the bigger picture and that is manipulation. However, persuading an audience does not make it manipulation or an unethical act. References Maxfield, D. (2007). Influence vs. Persuasion and Manipulation. Retrieved: February 28, 2008, from InfluencerBook. Website: http://www.influencerbook.com/blog/influencer/1191540540000.html Merriam-Webster. (2008). Merriam-Webster Online. Retrieved: February 28, 2008, from Merriam-Webster Incorporated. Website: http://www.merriam-webster.com/dictionary/manipulate Sager, Lynn Marie. (2008). Persuasion Versus Manipulation – What’s the Difference?. Retrieved: February 28, 2008, from EzineArticles. Website: http://ezinearticles.com/?Persuasion-Versus-Manipulation—Whats-the-Difference?&id=980122      

International Marketing Essay

1. What are the basic goals of marketing? Are these goals relevant to global marketing? Marketing activities represent an organization’s efforts to satisfy customer wants and needs by offering products and services that create value. These goals are relevant in virtually every part of the world; however, when an organization pursues market opportunities outside of its home country (domestic) market, managers need an understanding of additional conceptual tools and guidelines. 2. Identify and briefly describe some of the forces that have resulted in increased global integration and the growing importance of global marketing. The dynamic involving driving and restraining forces is shown diagrammatically in Figure 1-2. Driving forces include regional economic agreements such as NAFTA, converging market needs and wants, technology advances such as the Internet and global TV networks, transportation improvements, the need to recoup high product development costs in global markets, the need to improve quality through R&D investment, world economic trends such as privatization and finally, opportunities to use leverage, corporate culture, and the continuing presence of national controls that create trade barriers. 3. Describe the difference between ethnocentric, polycentric, regiocentric, and geocentric management orientations. The premise of an ethnocentric orientation is that home country products and management processes are superior. An ethnocentric company that neither sources inputs from, nor seeks market opportunities in the world outside the home country may be classified as an international company. A company that does business abroad while still presuming the superiority of the home country may be classified as an international company. Such a company would rely on an extension strategy whereby it would export, without adaptation, products designed for the domestic market. The polycentric orientation that predominates at a multinational company leads to a view of the world in which each country markets is different from the others. Local country managers operating with a high degree of autonomy adapt the marketing mix in a polycentric, multinational company. Managers who are regiocentric or geocentric in their orientations recognize both similarities and differences in world markets. Market opportunities are pursued using both extension and adaptation strategies. The regiocentric and geocentric orientations are characteristic of global transnational companies.

Freedoms of American Beauty essays

Freedoms of American Beauty essays The Moral American Beauty is such an excellent title for such a great movie. The title is so effective because of the movie being such a beauty in itself as a work of art. Many characters and points within the movie appear to display something other than what they really are on the inside, much like the title American Beauty, which is quite deceiving. As the movie progresses, I feel that Lester, whom is the main character of the movie, goes through the movie as a suppressed person, emotionally and decisively, to one who expresses his natural freedom to its limits. With his newfound freedom put in action I feel that Lester loses sight of his moral freedom and allows his natural freedom to fully control. I believe this is due to the amount of stress, tension and events occurring through this mid-life crisis that he is experiencing which finally build up to create his turning point. Right at the beginning of the movie, there are certain scenes which relate and lead to the main characters road to rebellion from his normal everyday life. One such scene is in the opening where he stands in the shower, masturbating, which is revealed as, the high point of his day. This shows his sexual frustration which is only a small part of a large fire burning within him. One other impacting factor is displayed in a scene later on that same day at work. He is being threatened with dismissal from the company that he has slaved for, for over 14 years. More fuel to be added to the fire from his professional standpoint. Finally, tied in with his pent up sexual tension, in comes a friend of his daughters in whom he begins to obsess about and many times, fantasize about. This all leads Lester to his release, his breaking point, in which he will reclaim his freedom that he quotes to losing early in the movie, I have lost something. I'm not exactly sure what it is, but I know I...

Three Words Improvisations

Three Words Improvisations Student actors love improvs. This one generates a lot of original thinking in a short amount of time. If you focus the thinking of student actors on three words or phrases chosen at random to guide their creation of an improvised scene, you will free them to think far more creatively than if you told them to create a scene about anything at all. Although it sounds counter-intuitive, setting limits actually frees up creativity. This exercise gives student practice in quick collaboration, decision-making, and improvising based on a small amount of pre-planning. Detailed Instructions for facilitating this Improvisation 1. Prepare a number of words on individual slips of paper. You may prepare your own, or visit this page for lists  of words that you can download,  photocopy, cut, and use with your students. 2. Place the slips of paper containing the words into a hat, which, of course may actually be a box or a bowl or any other kind of bin. 3. Tell student actors that they will work in groups of two or three people. Each group will pick three words at random and meet together to quickly decide on the characters and context of a scene that will somehow employ their three chosen words. The individual words may be spoken within the dialogue of their improv or may merely be suggested by the setting or the action. For example, a group that gets the word villain may create a scene that features a character who is a villain without actually ever including that word in their dialogue. A group that gets the word laboratory may set their scene in a science lab, but never use the word in their scene. 4. Tell students that their goal is to plan and then present a short scene that has a beginning, middle, and an end. Every member of the group must play a role in the improvised scene. 5. Remind students that some kind of conflict within a scene generally makes it more interesting to watch. Recommend that they think about a problem that the three words suggest and then plan how their characters might work to solve the problem. Whether or not the characters succeed is what keeps audiences watching. 6. Divide students into groups of two or three and let them choose three words at random. 7. Give them approximately five minutes to plan their improvisation. 8. Gather the whole group together and present each improvised scene. 9. You may choose to have each group share their words before their improvisation or you may wait until after the improv and ask the audience to guess the groups words. 10. After each presentation, ask the audience to compliment the strong aspects of the improvisation. What worked? What effective choices did the student actors make? Who demonstrated a strong use of body, voice, or concentration in the performance of the scene? 11. Then ask the student actors to critique their own work. What went well? What would you change if you were to present the improv again? What aspects of your acting tools (body, voice, Imagination) or skills (concentration, cooperation, commitment, energy) do you feel that you need to work on and improve? 12. Ask the whole groupactors and audienceto share ideas for ways to improve the improvised scene. 13. If you have the time, its great to send the same groups of student actors back to rehearse the same improvised scene and incorporate the recommendations that they agree with. Additional Resources If you havent already, you may want to review the  article  Classroom Improvisation Guildelines and share it with your students. These guidelines are also available in poster form for older and younger students.

Human Resource Management - development and strategy Essay

Human Resource Management - development and strategy - Essay Example This will enable the optimum utilisation of competencies to streamline and regulate the functions within the department. A few examples of competencies are leadership, initiative, flexibility etc. Competencies can also be further subdivided into core competencies, job competencies, role competencies etc based on the requirement of different Organisations: a.) A 360-degree appraisal/feedback scheme: This initiative is typically deployed in organizations to ensure that no bias exists in the appraisal / feedback of an employee. The employee has the right to provide feedback about his supervisor to his / her skip level supervisor. Therefore, an increased amount of accountability exists in all roles. If the supervisor or the skip level supervisor is not competent enough to guide the employee who is well aware of the role and the area in which he is working, remedies need to be made. Unnecessary administrative control is hence minimized and better streamlining happens. However, 360 degree appraisals schemes based on competence are challenging to implement and not all personnel react in the same to way to a transparent appraisal / feedback scheme, it is essential to have experts design these schemes and educate personnel about the benefits of such a scheme before it is implemented. b) A broadbanding payment scheme: Broad banding payment schemes have come to replace the tradition... Broadbanding has led to traditional job evaluation factors getting replaced by competence -related factors. The competency of a person is taken into account while fixing remuneration and employees are assigned bands on the basis of their career stage or level. Annual or semi-annual salary raises which happen within a career band are then assessed based on competence. The employee who demonstrates enhanced competence in delivering according to his goals is given a higher raise. Broadbanding brings with it many advantages. It becomes easier for the management to recognize individual value. Further, reorganization of job roles and work becomes possible as competencies of the individuals are known. It is easier for management to do away with hierarchies and build a flat organization, hence reducing the requirement of additional administrative resources. According to Kamakura (2003), "One of the key changes in technical professionals. compensation is a shift from tightly structured salary ranges and centralized control of traditional programmes to remuneration or career bands. The bands increase flexibility to respond to labour market trends and to recognize individual growth and contributions." (p. 45) c) A traditional performance appraisal scheme: A traditional performance appraisal scheme focused on two things; first is to provide feedback to employees in the context of past performance to improve their performance in future, second is to validate and refine organizational measures and identify areas of training / improvement to be provided to the workforce to enhance their skills and efficiency. Data from these schemes were used to make payment decisions. Competency based performance appraisal